A/B Split Testing

Optimize your email content and strategy by testing variations and measuring performance.

Remove uncertainty, assumptions and past experiences from your email marketing by constantly finding new opportunities for improvement.

How Does It Work?

Discover the options

Choose the variable you'd like to improve

Opt for A/B split tests on your subject line, from name, or email content. Your email, your tests, your way.

Test up-to 3 different variations of the same variable

Experiment intelligently by selecting between 2-3 variations to test, depending on the size of your audience.

Control the test group size as percentage of your audience

Make sure your testing is statistically significant by choosing the right test group size to ensure results you can rely on.

Select a winning criteria and evaluation time

Choose whether to define success by open rate or click rate and when the winning combination should be determined.

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Why Use A/B Split Testing?

Benefits

Easy to Setup

Test different email variants with just a few clicks and compare their performance.

Easier Decision Making

Make informed, data-driven decisions and improved overall campaign performance.

Increase Engagement

Systematically test different email elements in order to find the best combination.

FAQ

Get an answer to every question

Can I create email campaigns without design or coding skills?

Absolutely. Nautilus offers a user-friendly drag-and-drop editor, making it easy to create visually appealing campaigns without design or coding expertise.

How does precise scheduling work, and why is it important?

Precise scheduling ensures your emails reach subscribers’ inboxes at optimal times, increasing the likelihood of opens and clicks. Nautilus takes the guesswork out of scheduling.

What types of email campaigns can I create with Nautilus?

Nautilus supports various campaign types, including A/B split tests, broadcast newsletters, drip campaigns, and targeted email sequences, giving you the versatility to meet your marketing goals.

How does Send Time Optimization improve open rates?

Send Time Optimization analyzes subscriber behavior and sends emails at times when they’re most likely to engage, resulting in higher open rates and better campaign performance.

How can detailed reporting and analytics benefit my campaigns?

Nautilus’ reporting and analytics provide insights into campaign performance. You can track opens, clicks, conversions, and more, allowing you to refine your strategies for improved results.