A/B Split Testing
Optimize your email content and strategy by testing variations and measuring performance.
Remove uncertainty, assumptions and past experiences from your email marketing by constantly finding new opportunities for improvement.
How Does It Work?
Discover the options
Choose the variable you'd like to improve
Opt for A/B split tests on your subject line, from name, or email content. Your email, your tests, your way.
Test up-to 3 different variations of the same variable
Experiment intelligently by selecting between 2-3 variations to test, depending on the size of your audience.
Control the test group size as percentage of your audience
Make sure your testing is statistically significant by choosing the right test group size to ensure results you can rely on.
Select a winning criteria and evaluation time
Choose whether to define success by open rate or click rate and when the winning combination should be determined.
Why Use A/B Split Testing?
Benefits
Easy to Setup
Test different email variants with just a few clicks and compare their performance.
Easier Decision Making
Make informed, data-driven decisions and improved overall campaign performance.
Increase Engagement
Systematically test different email elements in order to find the best combination.
